Since the beginning of the year, people are fighting against the new virus COVID-19. The last few months were full of terror where the death rates were high, and so is the number of infected people every day. We are not saying that we are over the situation, but there is still hope now. Because people have become aware of the virus and its effect on entering their body. Governments of all countries are conscious now regarding the entire situation, and they are trying to make people aware by all means. The researchers all over the world are doing their job to invent the anti-viral vaccine, but it is still under the testing process. In this situation, there is no other way than being cautious about safety.
In the United States, the CDC and WHO have explained every possible safety measure that can be taken to keep this virus away. There are circulations in all imaginable ways. Everyone is asked to wash their hands frequently, eat healthily, drink plenty of water, use sanitizer when washing hands is not possible, and wear masks whenever in public. In addition to that, it is safe to maintain a distance from anyone outside your home.
As the N95 mask is approved as the most effective mask to keep airborne particles from entering your body, it was evident that everyone would prefer to buy that one for their family. There are plenty of N95 masks in the market now. The market is almost flooded with the product, but all those are not worth your investment. How did these fake masks come to the market? For the massive selling of N95 masks, the manufacturer ran out of products and the popular wholesale product platforms stopped selling masks in bulk to any individual other than medical professionals or other frontline workers. Amazon, Home Depot, Costco all belong to the list who took this initiative. It helped frontline workers to get the mask and have protection during their risky job.
In this situation, when the market ran out of the product, some fraudulent companies entered the market and started selling fake N95 masks. Neither those were manufactured by the approved companies nor was approved by the NIOSH. People who were perplexed and desperately seeking maximum protection for their family and kids started buying those without knowing the details. This made the situation worse, many kids had to suffer from suffocation and the level of infection started growing in people. First of all, the N95 masks are entirely prohibited for the kids to use, especially if they are below two years of age. There is no kids-friendly mask approved by the NIOSH. It is safe for them to wear reusable and washable masks or disposable facemasks. These are breathable. Second, the market is flooded with fake N95 masks with exhalation valves. It makes breathing easy, but there are other cons to these masks. The wearer may be secured from the virus with this mask, but the other may get infected by the wearer’s breath if he or she has any virus. The exhalation valves help release the air from that making the surrounded people vulnerable. The circulations were not enough to stop people from buying those, so the USA banned this type of mask.
Because of the market’s awful condition, people became confused to trust in any store for their healthcare supplies, including masks, PPE kits, etc. Like Amazon and Home Depot, Costco is another wholesale business that encourages sellers to sell certified N95 respirators and masks. During this situation, where production got affected along with warehouse management and delivery, Costco didn’t fail their standard business process. Instead, they tried hard to maintain the upkeep and serve their customers properly without risking the employees’ lives.
Here are five ways Costco's applied for a fantastic customer experience that is exemplary for any business in the industry.
- Costco has taken numerous measures to protect shoppers and employees in shops, such as restricting the number of shoppers in stores, ramping up their stores' sanitization, and keeping the operations running at a strict time.
- Costco has created lots of jobs for other firms, like Instacart, which are on its way to hire 300K new staff to manage the shopping delivery surge.
- Costco has established a high-quality store brand across all its departments, but its wine is now particularly relevant. Costco is providing better prices for customers by cutting out the middle man.
- Customers buy products like toilet paper, disinfectant wipes, tea, beans, paper towels, and Lysol. Still, Costco has put a restriction on how many of these items customers may purchase for even distribution.
- When everyone is fuelled by mass anxiety, it is not possible for customers to make ethical and right decisions. Costco no longer allows its customers to return items like toilet paper, which is highly desired and hard to get by during this pandemic, causing coronavirus shoppers to panic.
The way Costco is managing the entire situation is praiseworthy. It is helping everyone to get their essential items without visiting stores. Even if they need to visit the store, the safety measures are there to keep them in there. Today, where the number of people losing their job is rising, Costco is opening people’s positions to let them have a source of income. You can buy essential items, healthcare supplies, and even wine from Costco, but you have to abide by the set of rules they have come up with.