Supporting Small Business During COVID-19
The COVID-19 pandemic has hit tons of businesses very hard. The unemployment rates have increased dramatically because non-essential businesses had to close their doors to protect the health of the public.
It’s a hard time for small business owners that don’t have much capital to sustain themselves during this crisis.
In this article, we are going to discuss 8 ways you can support small businesses during the COVID-19 pandemic, given that you’re not at risk of getting infected.
Let’s jump right into it.
How Can You Help Small Non-Essential Businesses?
The first way you can support small businesses is by volunteering on behalf of your company to do meal delivery. Also, you can do grocery shopping and picking up a prescription for people in your neighborhood that are at risk from COVID-19.
To do that, you can find or create a Facebook group for your local community and provide support to your neighbors. If you don’t want to go outside but still want to help, you can start making non-medical masks or hand sanitizers. More and more hospitals need them and would gladly welcome your help.
- Use Social Media to Show Support
You can either spend your days endlessly scrolling or make an active effort to support the companies you like. You can start sharing posts from small businesses and provide them with some free advertising.
You can share their promotion or retweet it to help them boost their sales. If you have a larger following, you can add credibility to the company that you’re supporting.
- Order More Food Online
While you may have the time to cook your own meals, you shouldn’t forget your favorite restaurants. In most cases, they don’t make a lot of money from take-out orders.
However, with most states still in lockdown, online deliveries have become the main source of income for most restaurants. There are tons of services you can use to purchase your food online.
Make sure that you tip the person that delivers your meal because they are working on the front line.
- Buy Gift Certificates
If you can’t support your favorite business right now, you can purchase credits or gift certificates which you can use later.
This extra cash flow will help small business owners get a little breathing room and help them maintain their services.
- Offer Your Services for Free
If you’re an expert in a certain field, you can offer your skills to a small business for free. They may need your expertise, but they can’t afford it, so you’ll help them big time if you start supporting them for free.
If you’re working in marketing, you can be incredibly useful for small businesses that don’t know how to promote themselves in these challenging times. You can give them advice or create content for them.
- Tell Your Expert Friends to Share Their Knowledge
If you’re well-connected in your industry, you can talk to your friends and create a virtual masterclass. You can offer free access to their information for 24 hours.
Then, if you want, you can charge a small fee that will help you recoup any costs.
It would be best to provide your friends will link that they can share with their followers. It doesn’t matter if you’re going to create a virtual summit, masterclass or a webinar. The point is to help small businesses that need your services, not profit from their troubles.
- Change Payment Terms
If you or your business can offer loans, you can set-up new payment plans or extent the current payment terms to ease the pressure on small businesses.
You can talk to business owners to find the best solution for their situation.
- Set up a Fund or Grant
Millions of jobs are vulnerable thanks to the COVID-19 pandemic and even more troubling is that low-wage positions are held by people who can’t afford to be unemployed.
Industries like restaurants, retail, education and live events are hit the hardest.
If your company can afford it, you can set up a fund to help businesses, companies and employees that have lost some of their income.
For example, Facebook created $100 million fund for small businesses while Salesforce set up a coronavirus fund for citizens in San Francisco worth $1.5 million.
Even smaller companies have created their own funds to help businesses and individuals that need some extra money.
If you can’t afford to throw down a big chunk of money right now, you can donate a portion of proceeds from a certain product. It can go to any organization that you want, whether it’s a nonprofit, small business or an individual.
To summarize, COVID-19 has hit small businesses the hardest. However, you can play your part and support them in different ways. Here are eight of them:
- Use social media.
- Order more food online.
- Buy gift certificates.
- Offer your services for free.
- Tell your friends to share their knowledge.
- Change payment terms.
- Set up a fund.
These are just a few ways you can support your favorite local businesses. Keep in mind that this crisis is hard on everybody, and even a small donation can have a big role. Don’t forget to play your part because we are in this together.